The dark SEO funnel: Why traffic no longer proves SEO success
via searchengineland.com
Short excerpt below. Read at the original source.
SEO is transitioning from rank, click, and convert to get scraped, summarized, and recommended. We’ve entered the era of invisible attribution known as the dark SEO funnel — where traditional top-of-funnel (TOFU) traffic is collapsing, the messy middle is getting messier, and SEO success can no longer be measured by clicks. Up to 84% of […]