The 5-layer framework for measuring GEO performance
via searchengineland.com
Short excerpt below. Read at the original source.
AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody can defend the revenue. Agencies are slapping AI visibility dashboards onto retainers, clients are writing checks, and CFOs are starting to ask the question that always ends a hype cycle: Prove it. Here’s the hard […]