Survey: PPC is getting harder — and AI is only saving 5 hours a week
via ppcsurvey.com
Short excerpt below. Read at the original source.
The largest annual survey of PPC professionals finds the industry under growing pressure — more opaque platforms, weaker measurement, and AI tools that help but haven’t transformed the day-to-day. Why we care. More than half of practitioners (53%) say PPC is harder than it was two years ago, up from 49%. The dominant reason isn’t […]