Study – Retailers are bleeding ad spend on Google Shopping this Black Friday
via shoppingiq.com
Short excerpt below. Read at the original source.
Black Friday is peak retail season, but brands are losing money on Google Shopping ads for products they no longer have in stock. The problem: Ads continue running even after products sell out, generating cost-per-click charges with zero chance of conversion. A study by ShoppingIQ of 500 global retailers found that 97% continued paying for […]