Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI
via neilpatel.com
Short excerpt below. Read at the original source.
For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise of Performance Max (PMax) and the new AI Max for Search Campaigns (Google’s latest suite of AI-driven optimizations for standard Search campaigns), that separation is no longer viable. What are Google PMAX and AI Max? […]