Spotify Opens Up Ad Inventory to Amazon’s Demand-Side Platform
Short excerpt below. Click through to read at the original source.
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic advertising revenue. Amazon Ads and Spotify announced a global strategic partnership that gives advertisers using Amazon DSP programmatic access to Spotify’s streaming […]