Sky Sports killed off its female-focused Halo brand after just three days
via linkedin.com
Short excerpt below. Read at the original source.
Girls like pink and peach, right? That Sky Sports felt the need to launch a TikTok channel specifically marketed towards women and billed as its “lil sis” was questionable enough. But once people got a taste of the content on Halo, it was clear the company had absolutely no idea what it was doing. Halo […]