September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
via blog.google
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September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift. AI tools cited Reddit more than Wikipedia. Meta rolled out culture-first targeting that actually works. These aren’t incremental tweaks but major changes with how visibility works across every platform that matters. Key Takeaways Google’s “Preferred […]