SEO vs. PPC vs. AI: The visibility dilemma
via searchengineland.com
Short excerpt below. Read at the original source.
Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them in the past. Organic search promises compounding visibility, while paid search delivers immediate control. Most teams ultimately favor one over the other based on experience, budget constraints, or a survival instinct. But in 2026, this […]