SEO personas for AI search: How to go beyond static profiles
via searchengineland.com
Short excerpt below. Read at the original source.
Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field and can handle more detailed breakdowns. Static personas once helped, but they no longer reveal […]