SEO in the age of AI: Becoming the trusted answer
via searchengineland.com
Short excerpt below. Read at the original source.
For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. Here’s how those definitions have changed over time: 1998 to 2023 SEO is “the art and science of persuading search engines such as Google, Bing, and Yahoo to recommend your content as the best solution to a user’s problem.” […]