Scott Galloway on why that Anthropic Super Bowl ad got under Sam Altman’s skin and exposed ‘therapy’ as the AI use case
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In a move that marketing professor Scott Galloway is calling a “seminal moment” in the AI wars, Anthropic used a Super Bowl commercial to take a direct shot at market leader OpenAI, successfully getting under the skin of CEO Sam Altman. The advertisement, which claims “Ads are coming to AI, but not to Claude,” capitalizes […]