Scaling PPC with AI automation: Scripts, data, and custom tools
via searchengineland.com
Short excerpt below. Read at the original source.
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two at the keyword level – manually. Since then, the role of a PPC specialist has […]