Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name: Chris Aronson Joins Board
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Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies and is renaming it Rentrak. Comscore Movies, which collecting transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries operated for years as Rentrak until Comscore acquired it in 2016. The business covers approximately […]