Query intent vs. conversion intent: Why the difference matters
via searchengineland.com
Short excerpt below. Read at the original source.
One of the major reasons PPC practitioners hold onto syntax-oriented keyword strategies is the disconnect between “query intent” and “conversion intent.” For years, you’ve likely relied on keywords to show you understand what your customers want and to prequalify traffic using syntax-oriented signals. As user behavior shifts to more conversational queries and AI becomes an […]