PPC / SEM Tips for Franchises: A Guide for Google Ads
via neilpatel.com
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Key Takeaways Franchise PPC campaigns must balance brand consistency with local customization to maximize ROI. Geo-targeting improves conversion rates by refining ad reach at the city, state, or neighborhood level, reducing wasted spend. A strong keyword strategy combines branded terms for brand protection and non-branded terms for customer acquisition. Budgeting and bidding strategies impact cost […]