Positioning Strategy: How to Ensure Your Message Connects
via socialmediaexaminer.com
Short excerpt below. Read at the original source.
Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? In this article, you’ll discover a five-part framework for developing a winning positioning strategy, including how to test your assumptions, gather multi-source market insights, and get internal and external […]