Pinterest tests Top of Search ads to capture high-intent shoppers
via newsroom.pinterest.com
Short excerpt below. Read at the original source.
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly in the first 10 slots of search results and Related Pins, where nearly half of user clicks occur. Shopping on Pinterest is inherently visual, and most searches on the platform (96%) are unbranded according to Pinterest. That makes the […]