‘Physical Merchandise Has Never Been More Important’: Australian Study Finds Gen Z Is Getting Hands-On
via connectbylivenation.com.au
Short excerpt below. Read at the original source.
SYDNEY, Australia — Vinyl, merch, ticket stubs and wristbands. In a shrinking, digital world, where upwards of 100 million songs live in our pockets, Gen Z has a seemingly unbreakable connection with physical touchpoints, the keepsakes of a great show and their favorite band. That’s one of the takeaways from “Love Song 2026,” one of […]