Performance Max for B2B: 5 best practices
via searchengineland.com
Short excerpt below. Read at the original source.
Over the past few years, Performance Max has gone from an opaque experiment to a more capable — though still imperfect — campaign type for B2B marketers. The fundamentals haven’t changed: skepticism still matters, first-party data is critical, experimentation is non-negotiable, and actionable reporting drives optimization. What has changed is how much better Google has […]