Paid media efficiency: How to cut waste and improve ROAS
via wordstream.com
Short excerpt below. Read at the original source.
We’re being pushed harder than ever — expected to hit bigger revenue targets with the same or smaller PPC budgets. Even with flat budgets, rising platform costs mean we’re effectively facing a budget cut. Average CPCs have risen by as much as 40%, with an average of 3.74%, per Wordstream. Certain periods, such as Black […]