Own your branded search: Building a competitive PPC defense
via searchengineland.com
Short excerpt below. Read at the original source.
If you’re not actively managing your branded search campaigns, you’re leaving money on the table and your reputation in the hands of competitors, review aggregators, and affiliate marketers. Brand protection through PPC isn’t just about bidding on your own name. It’s a strategy that spans defensive bidding, query monitoring, ad copy testing, and reputation management […]