Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot
via elon.edu
Short excerpt below. Read at the original source.
If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isn’t a strategy. This is the reality you’re facing in […]