Optimizing for ChatGPT Shopping: How product feeds power GEO
via searchengineland.com
Short excerpt below. Read at the original source.
OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT, it changes how products are discovered and purchased in conversational search – and opens new opportunities for marketers. This shift moves us closer to real differentiators for generative engine optimization (GEO). Influence now occurs not […]