OpenAI’s ad platform can’t tell advertisers if their money is working
via seroundtable.com
Short excerpt below. Read at the original source.
OpenAI is pushing ahead with advertising on ChatGPT, but early adopters say the platform is far from ready for serious performance marketing. The big picture. According to a report by The Information, ChatGPT’s ad offering shares almost no data with advertisers, lacks automated buying tools, and offers very limited targeting — leaving brands with little […]