OpenAI confirms conversion-focused ads are coming to ChatGPT
via searchengineland.com
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OpenAI confirmed it will begin rolling out conversion-optimized ad campaigns in early June, marking the clearest signal yet that the company is building a performance advertising ecosystem around ChatGPT. Why we care. The announcement validates reporting published yesterday by The Information that OpenAI was preparing conversion-focused ads, tracking infrastructure and performance-based measurement tools for advertisers. […]