November 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
via blog.google
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November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who publishes most and more on who earns trust across the ecosystem. AI summaries reached Google Discover. ChatGPT released a browser. TikTok exposed true attribution paths. Meta refined placements. Google rolled out guardrails for AI-written ads. […]