Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
via searchengineland.com
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Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for free. The challenge is understanding which tool actually solves your problem and which require a PhD in statistics to implement. Open-source MMM […]