NHL: Heated Rivalry is 'unique driver for creating new fans'
via media.zenfs.com
Short excerpt below. Read at the original source.
The National Hockey League has issued a new statement acknowledging the impact that the Crave/HBO Max show Heated Rivalry is having on welcoming new fans to professional hockey as a sport. A new feature story about Heated Rivalry — exploring how the show is catering to a “long-overlooked corner of the audience” and has subsequently […]