NBA All-Star Game draws largest audience since 2011 under new USA vs. World format
via sports.yahoo.com
Short excerpt below. Read at the original source.
The NBA’s new All-Star Game format, at least on paper, was a big success. About 8.8 million viewers tuned in to watch the All-Star Game last weekend, NBC announced on Monday afternoon. While that’s not even close to a record, it did make it the most-watched All-Star Game since 2011. Viewership peaked at about 9.8 […]