Minimizing Marketing Blind Spots: The New Era of Attribution
via neilpatel.com
Short excerpt below. Read at the original source.
Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away. Traditionally, marketers had certain data we could always rely on, but the data pool we can pull from seems to be growing and shrinking at the same time. Between privacy constraints, zero-click searches, […]