Micro Influencer Marketing: How Small Creators Drive Results
via neilpatel.com
Short excerpt below. Read at the original source.
Influencer marketing works because people trust people more than they trust brands. When a creator shares a product they actually use, their audience pays attention and often takes action. That’s the core of effective influencer marketing. Micro-influencer marketing takes that idea and runs with it. Creators with smaller, focused followings tend to have stronger, more […]