Meta introduces click and engage-through attribution updates
via facebook.com
Short excerpt below. Read at the original source.
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s happening. Meta is narrowing its definition of click-through attribution for website and in-store conversions. Going forward, only link clicks — not likes, shares, saves or other interactions — will count toward click-through attribution. The change […]