Merchant API lands in Google Ads scripts ahead of Content API sunset
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into scripting workflows. What’s happening. Google Ads scripts will begin supporting the Merchant API starting April 22nd, as Google prepares to retire the Content API for Shopping on August 18th. The new API will be available […]