Meet The Billionaire Boosters Behind March Madness 2026
via forbes.com
Short excerpt below. Read at the original source.
Big-time college sports have never exactly been cheap, but over the past five years, as a series of court rulings and policy changes have redirected the spigot of money toward student-athletes through name, image and likeness (NIL) marketing deals and a revenue-sharing system with universities, athletic departments have grown increasingly desperate for cash. Many programs […]