McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining
via instagram.com
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It was supposed to be a victory lap for McDonald’s. But one small, hesitant bite was all it took to turn the launch into a viral punchline, and hand archrival Burger King a chance to do their own spoof at the CEO’s expense. In early February, McDonald’s CEO Chris Kempczinski posted a seemingly routine video […]