Marketing operations tech stack audit: A proven checklist for operations teams
via gartner.com
Short excerpt below. Read at the original source.
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools are actively used by teams. A marketing operations tech stack audit brings structure back to teams with bloated software. During the audit, teams identify opportunities to cut redundant software, resolve data […]