Market research is too slow for the AI era, so Brox built 60,000 identical ‘digital twins’ of real people you can survey instantly, repeatedly
via venturebeat.com
Short excerpt below. Read at the original source.
In a world where a viral TikTok video can cause a brand to trend globally in mere hours, the traditional market research cycle — often spanning 12 weeks — is becoming a liability. The lag between a survey question and the answers from a wide (or targeted) pool of respondents has become a primary bottleneck […]