Machine learning in email marketing: What drives revenue growth (and what doesn’t)
via hubspot.com
Short excerpt below. Read at the original source.
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from […]