Looking beyond AI: 9 marketing principles that will always matter
via searchengineland.com
Short excerpt below. Read at the original source.
AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but they’ve also reduced clicks, leaving many websites with less traffic despite stronger rankings. Discovery no longer happens in just one place. It’s fragmented across search engines, social platforms, paid ads, and AI tools, creating a […]