Local content playbook: From service pages to jobs-to-be-done pages
via searchengineland.com
Short excerpt below. Read at the original source.
Local SEO has a visibility problem, but it’s not where most teams think. It’s not about rankings for “near me” or service keywords. It’s everything that happens before that moment, when customers are trying to figure out what’s wrong, what it means, and whether they need help at all. That gap is why so much […]