LLM traffic converts about the same as organic search: Research
via searchengineland.com
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Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital marketing agency Amsive. What they found. Across 54 websites analyzed: Organic traffic converted at 4.6% vs. 4.87% for LLM referrals. That slight edge disappeared under statistical testing – the difference was not significant. Even on […]