LinkedIn: AI-powered search cut traffic by up to 60%
via searchengineland.com
Short excerpt below. Read at the original source.
AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past the old “search, click, website” model and adopting a new framework: “Be seen, be mentioned, be considered, be chosen.” By the numbers. […]