Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic
via hubspot.com
Short excerpt below. Read at the original source.
Every few years, marketing headlines announce the demise of one foundational strategy or another. First, email; then blogging; then search engines. Now, with the rise of AI comes the question, “Is AI killing web traffic?” — But the curiosity is actually warranted. As of December 2025, AI Overviews chop organic click-through rate (CTR) for position-one […]