International SEO in 2026: What still works, what no longer does, and why
via searchengineland.com
Short excerpt below. Read at the original source.
For more than a decade, international SEO has followed a familiar playbook: Create dedicated country- and language-specific URLs. Localize the content. Deploy hreflang. Let search engines rank and serve the correct version. In the AI-mediated search environment, that playbook is no longer enough. In 2026, consistent global visibility is determined less by traditional ranking mechanics […]