Instacart brings retail media targeting to TikTok Ads Manager
via instacart.com
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Instacart today became the first retail media network to integrate directly with TikTok Ads Manager. This will allow CPG advertisers to use Instacart’s first-party retail data to target audiences, measure conversions, and drive shoppable experiences – all without leaving TikTok’s platform. The integration marks a major step in the convergence of retail media and social […]