Inside the Business of Coachella — How the SoCal Show Became America’s Top Festival
via billboard.com
Short excerpt below. Read at the original source.
When Coachella debuted for the first time in 1999, the American music festival market was unrecognizable from what it is today. A smattering of touring festivals were already around, including Lollapalooza and Warped Tour, but there wasn’t much else. Plus, one of the biggest attempts at throwing a big American festival — Woodstock ’99, an […]