In Google Ads automation, everything is a signal in 2026
via searchengineland.com
Short excerpt below. Read at the original source.
In 2015, PPC was a game of direct control. You told Google exactly which keywords to target, set manual bids at the keyword level, and capped spend with a daily budget. If you were good with spreadsheets and understood match types, you could build and manage 30,000-keyword accounts all day long. Those days are gone. In […]