How to win competitor traffic with Demand Gen and negative-intent conquesting
via searchengineland.com
Short excerpt below. Read at the original source.
Traditional competitor campaigns often generate expensive clicks and disappointing results. People searching for a competitor’s brand are usually close to making a purchase, making your ad little more than a detour on their path to conversion. Bidding on competitor brand terms isn’t your only option. Demand Gen campaigns and negative-intent keywords can help you reach […]