How to Use SEO to Build Your Brand
via neilpatel.com
Short excerpt below. Read at the original source.
Most marketers treat SEO like a traffic tool. They get the clicks, but the brand still doesn’t stick. Here’s what I see happening: Marketers chase clicks but forget about recognition. You get the visit, but not the return customer. That’s a problem. If people can’t remember you, they won’t come back. If Google doesn’t see […]